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Kerdock Appoints Robert Dayton VP of Sales and Marketing

Houston, June 2008 – Kerdock Consulting, the regional leader in Oracle performance management applications and systems integration, appointed Robert Dayton to the position of Vice-President of Sales and Marketing.

Mr. Dayton reports to Kerdock President, Emil Fernandez, and is charged with overseeing the company’s go-to-market strategy and ensuring that Kerdock’s current and future customers maximize business value from their Oracle technology investments.

“Bob brings a tremendous wealth of experience to the Kerdock team, both from an operational perspective and from the standpoint of propelling our ‘go-to-market’ initiatives surrounding our comprehensive Oracle service offerings.” said Fernandez.  “Our powerful message of alignment with Oracle, teamed with an all-star ensemble of Oracle professionals such as Bob, has established Kerdock as the first regional partner to offer Oracle EBS, Hyperion and Business Intelligence services and training under one roof.  Bob’s enthusiasm and drive will underscore our market-facing strategy as we continue to deliver market-leading Oracle business solutions to our customers.”

Mr. Dayton joins Kerdock from a GroupM division of WPP, where he held the position of Partner, North America.  In this role, Mr. Dayton architected sales and marketing strategy for the Knowledge Processing Outsourcing (KPO) analytics business.  Prior to that, Mr. Dayton championed enterprise performance management, evangelizing Hyperion Essbase in the mid-90’s, after which Dayton catapulted Hyperion strategic account revenues regionally through efficacious leadership, and then subsequently, led a Hyperion services partner as President.

“I am thrilled to be part of this energetic organization,” said Dayton. “I look forward to leading the growth of Kerdock’s customer-focused solutions by working with business leaders to ensure our customers unsurpassed leverage of their Oracle technology, while Kerdock continues to accelerate its position as the regional strategic solutions leader in the Oracle Enterprise Performance Management, Business Intelligence and E-Business Suites.”

Mr. Dayton holds an MBA from Southern Methodist University and a BS in Engineering.

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About Kerdock

Kerdock Consulting is the region's leading systems integrator for Oracle performance management and e-business, based in Houston, with offices in Dallas and Austin.

Kerdock has achieved its regional leadership position by forging a reputation for fanatical customer service, while offering its customers a complete performance system solution – Certified Oracle Software Licensing, Certified Oracle Training and Certified Oracle Systems Integration Services. 

For more information on Oracle Training at Houston Galleria Training Center, please visit the Oracle Web site at www.oracle.com.  Copies of previous Kerdock press releases and Kerdock solution information are available on the Kerdock Web site at www.kerdock.com.  Oracle and the Oracle logo are trademarks or registered trademarks of Oracle Corporation.  Kerdock and the Kerdock logo are trademarks or registered trademarks of Kerdock Consulting.  All other names are trademarks or registered trademarks of their respective companies.